Creative Effectiveness shortlist
The Creative Effectiveness shortlist has been released, with 23 entries making it to the final round at Cannes Lions 2016...
There are no South African entries on the shortlist:
Creative Effectiveness Lions shortlist
| Title | Client | Product | Entrant Company | Country |
| A01 (Creative Effectiveness) | ||||
| MONTY'S CHRISTMAS | JOHN LEWIS | RETAIL | ADAM&EVEDDB London | UNITED KINGDOM |
| INFREQUENT FLYERS | TIGERAIR | TRAVEL/TOURISM | McCANN MELBOURNE | AUSTRALIA |
| THE AKANKSHA FOUNDATION - SUSTAINED | THE AKANKSHA FOUNDATION | NON-PROFIT ORGANISATION RUNNING SCHOOLS FOR UNDERPRIVILEGED CHILDREN | OGILVY & MATHER MUMBAI | INDIA |
| THE WORLD'S TOUGHEST JOB | AMERICAN GREETINGS | AMERICAN GREETINGS | MULLENLOWE Boston | USA |
| SMELLCOME TO MANHOOD | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY |
| MACITBETTER | McDONALD'S | BIG MAC | DDB Sydney | AUSTRALIA |
| HENNESSY WILD RABBIT | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| UNDER ARMOUR I WILL WHAT I WANT | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | USA |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO | CANADA |
| #MYFAMILYCAN | SPC ARDMONA | SPC PACKAGED FRUITS & VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA |
| RAISING EYEBROWS AND SUBSCRIPTIONS | THE ECONOMIST | NEWSPAPER | PROXIMITY LONDON | UNITED KINGDOM |
| MADDEN NFL 15 | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco | USA |
| THE YEAR OF THE SUPERSTAR | ADIDAS ORIGINALS | SUPERSTAR | JOHANNES LEONARDO New York | USA |
| ARIEL - SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| THE PAPER SKIN | FEDRIGONI | CONSTELLATION JADE (OPALESCENT PAPER GROUP) | GEOMETRY GLOBAL GERMANY Frankfurt | GERMANY |
| VF FAKKA | VODAFONE EGYPT | COMMUNICATION | J. WALTER THOMPSON CAIRO | EGYPT |
| DISHES | FINISH UK | DETERGENT | WIEDEN+KENNEDY London | UNITED KINGDOM |
| THERE IS NO BIGGER PRIZE THAN SHARING | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN |
| CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE | SAINSBURY'S | SUPERMARKET | AMVBBDO London | UNITED KINGDOM |
| CELEBRATE | DEPARTMENT FOR TRANSPORT | ROAD SAFETY | AMVBBDO London | UNITED KINGDOM |
| UNBELIEVABLE CAMPAIGN | PEPSI | PEPSI MAX | AMVBBDO London | UNITED KINGDOM |
The Festival of Creativity runs from 18-25 June 2016. Visit www.canneslions.com/ for more information.
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