Top global brands partner D&AD New Blood Awards

The D&AD New Blood Awards have announced that 17 global brands will set the 2016 briefs, including Amnesty International, Dazed, Dr Martens, Ford and John Lewis. The awards give any young creative aged 23 or under, in addition to current students and those within two years of graduation, the chance to take on a variety of industry standard briefs set by global brands. Winning a New Blood Pencil is an instant validation of talent.

Each brief has been designed to set a unique challenge and is supported by a great range of learning resources and industry insight.

With a hugely successful response to the 2015 awards, brands that are returning for a second year include John Lewis, BBC, Monotype, WWF and Nationwide. The New Blood Awards offer tomorrow's creative superstars a chance to tackle real briefs, set by real clients and judged by top industry creatives.

2016 briefs

• Amnesty International (in collaboration with WPP) - Make Injustice Personal
• BBC Crimewatch - Design a digital Solution to Enhance the Crimewatch Experience Beyond Broadcast
• D&AD - Fortune Favours the Brave
• Dazed - Declare Independence in 15 Seconds
• Design Bridge - Break New Ground in Beauty Branding
• Desperados (18+ only) - Unleash Urbanites' Party Spirit with an Unforgettable Experience
• Dr. Martens (in collaboration with Radiocentre) - Reboot Radio Writing
• Ford - Mobilise Citywide Change
• John Lewis - What's in Store? Create a Window into the Brand
• Monotype - Use the Power of Typography to Activate Your Cause
• Nationwide - Focus Nationwide's Service for the Next Generation
• Newsworks - Champion the Written Word in Print and on Screen
• Shutterstock - Capture Dramatic Narrative in Everyday Reality
• The Telegraph - Inspire a Digital Audience to Think Again About The Telegraph
• TOMS - Engage a New Audience with the 'Purchase with Purpose' Movement

WPP continues support for New Blood Academy

Following a hugely successful programme in 2015, WPP, the world's leading advertising and marketing services group, will again offer its substantial support in providing inspiration, learning and genuine breaks for young creatives around the world on the way into industry. Significantly, WPP's involvement ensures that for the third year, New Blood will offer the ultimate prize for any aspiring creative looking for their break, with paid apprenticeship opportunities up for grabs for the programme's highest achievers.

The New Blood Academy is open to applications for all New Blood Awards winners. There are also wildcard places available for exhibitors who impress at the New Blood Festival, the UK's biggest graduate show for visual arts and communications courses.

The full briefs are available for download and new creatives will have until Wednesday 16 March 2016 to submit their entries, with the winners announced at the Awards Ceremony on in early July 2016.

For more information, go to www.dandad.org/new-blood.