Finalists will be announced each day during Creative Week Durban from 10-13 August.
All winners will be announced at the Awards Ceremonies, 15 - 16 August at the Durban ICC.
All finalists presented here are unaudited results.
| MI1A: Media Innovation - Single Medium |
|---|
| Entrant | Title | Brand | Product |
| 140 BBDO | The Sneezing Poster | Med-Lemon | Med-Lemon |
| Aqua / Wunderman | Say it happy | Coca-Cola South Africa | Coca-Cola |
| Cheil South Africa | "Bigger is better" | Samsung | Galaxy Note 4 |
| DDB South Africa | Mould | The Clorox Company | Glad |
| FCB Cape Town | Follow the road | Lexus | Lexus LS / Adaptive Headlights |
| FCB South Africa (PTY) LTD | The Lexus Pedestrian Billboard | Toyota South Africa Motors (PTY) LTD | The Lexus NX's Automatic Breaking feature |
| FCB South Africa (PTY) LTD | Hilux / Netflorist Toughness Invasion | Netflorist & Toyota South Africa Motors (PTY) LTD | The Toyota Hilux |
| Flametree | Unjumbling the mind | Alzheimer's Association of Kenya | Alzheimer's |
| Geometry Global Dubai | Back Off Radio | Roads and Transport Authority | Back off Radio |
| Geometry Global Dubai | Handle On Hygiene | Unilever | Lifebuoy |
| Havas Worldwide | People Park Like @#%! | Volvo | V40 |
| Havas worldwide Johannesburg | A place for change | POWA | Non-Profit |
| Hellocomputer | Lexus Precognitive Banner | Toyota | Lexus Advanced Pre-Collision System |
| Hellocomputer | Social Feed | Peninsula School Feeding Association | Social Feed |
| Ireland/Davenport | The Cup of Life | National Museum of Military History | World War 2 Exhibit |
| Ireland/Davenport | BMW i8 Born Electric | BMW | i8 |
| J.Walter Thompson | Explore The Night | Smirnoff | Smirnoff Ice Double Black With Guarana |
| M&C Saatchi Abel Jhb | Possessed Radio | Simba (Ltd) | Ghost Pops |
| NATIVE VML (Pty) Ltd PO Number: PO00002998 | Talking Car | BMW | BMW i3 |
| Network#BBDO | 15 Bucks | Chicken Licken | Bang Bang Mix |
| Ogilvy & Mather Africa | The Secret Garden secret ad | The Secret Garden | The Secret Garden |
| Ogilvy & Mather Cape Town | Eyes Play Tricks | Audi | Audi Night Vision Assistant |
| Ogilvy & Mather Cape Town | The 1 Ton Coupon | Volkswagen South Africa | Volkswagen Amarok |
| Ogilvy & Mather Johannesburg | SoundBite | KFC | Food |
| Ogilvy & Mather Johannesburg | Give me strength | Waze | Lucozade | Energy Drink |
| Ogilvy Durban | Window Envelopes | Decorland | Decorland |
| OwenKessel Leo Burnett | The Street is No Playground For a Child | The Salvation Army | The Salvation Army |
| OwenKessel Leo Burnett | BRINGING THE WORLD TO THE ABSA CAPE EPIC | DIMENSION DATA | ITC SOLUTIONS EG. WIFI AND NETWORK CONNECTIVITY AND VIDEO CONFERENCING SOLUTIONS |
| Playmakers | KFC Mini-Cricket Kids stretching with the Proteas | KFC | KFC |
| Publicis Machine | The Chocolate Flyer | SureSlim | SureSlim |
| Quirk Johannesburg | The Good House | Hollard | Hollard Brand (Personal Lines) |
| SCANAD KENYA LIMITED | BAGGAGE DRAMA | APA INSURANCE | APA GLOBETROTTER TRAVEL INSURANCE |
| TBWA Hunt Lascaris Durban | Be Our Art Director | TBWA Hunt Lascaris Durban | Recruitment |
| Tribal DDB | Texan Steakhouse Scent | The Cape Herb & Spice Company | Cape Herb & Spice Rubs |
| MI1B: Media Innovation - Media Campaign |
|---|
| 99c | Your Legend Lives On | Tassenberg | Tassenberg |
| Carat SA, Isobar, BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black | Diageo | Guinness Beer |
| Geometry Global Cape Town | AS FRESH AS THE DAY IT HAPPENED | Ziploc | Ziploc Bags |
| Opera Mediaworks & MEC | Add-vertising not advertising | Brandhouse | Smirnoff |