With judging complete in these categories, the Loeries' Outdoor Media & Direct Mail finalists have been announced...
Finalists will be announced each day during Creative Week Durban from 10-13 August.
All winners will be announced at the Awards Ceremonies, 15 - 16 August at the Durban ICC.
All finalists presented here are unaudited results.
| OU1A: Outdoor Media |
|---|
| Entrant | Title | Brand | Product |
|---|
| 140 BBDO | The Sneezing Poster | Med-Lemon | Med-Lemon |
| FCB Cape Town | Follow the road | Lexus | Lexus LS / Adaptive Headlights |
| FCB South Africa (PTY) LTD | The Lexus Pedestrian Billboard | Toyota South Africa Motors (PTY) LTD | The Lexus NX's Automatic Breaking feature |
| OU2A: Street-Pole |
|---|
| Y&R SA | See Our Children | Western Cape Government | Street-pole poster |
| OU3A: Ambient & Alternative Media |
|---|
| FCB South Africa (PTY) LTD | The Sound of Happiness | Coca-Cola South Africa | Coke Brand |
| Gloo@Ogilvy | #MINITOSPACE | MINI South Africa | Car |
| Havas Worldwide | Recycle to learn | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY |
| Ogilvy & Mather Cape Town | The Uber Test Ride | Volkswagen South Africa | Volkswagen up! |
| Ogilvy & Mather Cape Town | The 1 Ton Coupon | Volkswagen South Africa | Volkswagen Amarok |
| OwenKessel Leo Burnett | BRINGING THE WORLD TO THE ABSA CAPE EPIC | DIMENSION DATA | ITC SOLUTIONS EG. WIFI AND NETWORK CONNECTIVITY AND VIDEO CONFERENCING SOLUTIONS |
| OwenKessel Leo Burnett | The Street is No Playground For a Child | The Salvation Army | The Salvation Army |
| Publicis Machine | The Chocolate Flyer | SureSlim | SureSlim |
| Y&R SA | Reflector Protector | Edward Snell | Coaster |
| OU4A: In-Store |
|---|
| FoxP2 CT | Wes Anderson | Garagista Beer Co. | Tears Of The Hipster |
| FoxP2 CT | Flat-White | Garagista Beer Co. | Tears Of The Hipster |
| FoxP2 CT | Bon Iver | Garagista Beer Co. | Tears Of The Hipster |
| FoxP2 CT | Beard Wax | Garagista Beer Co. | Tears Of The Hipster |
| FoxP2 CT | Cardigan | Garagista Beer Co. | Tears Of The Hipster |
| Geometry Global Dubai | Handle On Hygiene | Unilever | Lifebuoy |
| OU5A: Transit & Air |
|---|
| Geometry Global Dubai | Back Off Radio | Roads and Transport Authority | Road Safety Message |
| Y&R SA | Be CitySmart | The Safety Lab | Mobile billboard |
| OU6A: Direct Mail |
|---|
| Ireland/Davenport | The Cup of Life | National Museum of Military History | World War 2 Exhibit |
| J.Walter Thompson | Love the Dark | Marmite | Marmite Spread |
| Joe Public | The reversible prison jacket | One School at a Time | One School at a Time |
| Ogilvy & Mather Johannesburg | Drunk History Whiskey | Viacom Comedy Central | Drunk History |