Facebook reigns supreme among US teens

Forrester's Analyst Nate Elliott says Facebook remains the most popular social media platform in the US among teenagers. Image: Forrester.

Forrester's report was based on a survey of 4,517 US respondents between the ages of 12 and 17.

"The results were clear: Facebook remains young users' favorite social network. More than three-quarters of online youth use Facebook, twice as many as use Pinterest, Tumblr or Snapchat, and more than use Instagram and WhatApp combined," said Forrester Analyst Nate Elliott.

"And 28% of young users who are on Facebook say they use it 'all the time,' a higher percentage than said this about any other social network."

Forrester began its research after Facebook and a number of analysts suggested that teens were falling out of love with the social network.

"Ever since Facebook's Chief Financial Officer David Ebersman admitted that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse," Elliott said in a blog post.

But he said the study indicates that Facebook's usage among young people has declined slightly and that the huge majority of young users still uses the site.

"The bottom line is: The sky is not falling down and Facebook has no problem attracting or retaining teen users," he said.

Source: AFP via I-Net Bridge