75: Socially responsible marketing with Good

Last week on the Biz Takeouts show we looked at [dot]GOOD, a full service below-the-line agency specialising in socially responsible marketing strategies, as well as the upcoming charity event, Rockin for Room 13. If you missed the show, get the podcast which is now available. [twitterfall]
[Biz Takeouts Podcast] 75: Socially responsible marketing with [dot]Good

Lineup

On Skype on Thursday, 24 October 2013, we hosted managing director of [dot]GOOD, Michael Baretta, and looked at how [dot]GOOD started and what exactly socially responsible marketing is. We spoke about companies and how they are embracing the idea of green marketing and where to start out if you want to look at CSI for your company, and the corporate benefits included in CSI initiatives.

Also on Skype we hosted Marie Jamieson, international Sstrategic director for TBWA (@TBWASouthAfrica). We discussed the upcoming charity event, Rockin for Room 13, happening in Johannesburg on 13 November, and found out more about the charity, Room 13, what it stands for and how it started. We also looked at some of the industry leaders attending the event and performing for charity.

To get tickets to Rockin' for Room 13 email Ima Peter on az.oc.atrac-angam@ami

The news roundup covered:

Podcast

If you missed the show, download (27.3MB) or listen to the podcast (29:53min).

Episode 75: Socially responsible marketing with [dot]Good



Date: 24 October 2013 Length: 29:53min File size: 27.3MB Host: Warren Harding

[Biz Takeouts Podcast] 75: Socially responsible marketing with [dot]Good

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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