Post-it notes get fresh life with digital app

The maker of Post-it, 3M Corp, and the software firm Evernote announced plans on Thursday (26 September) for a partnership aimed at giving new digital life to Post-it products using Evernote's technology, a joint statement said.

The Evernote app for Apple devices can be used to instantly transform any Post-it note into a digital memory that can be saved, shared and viewed anywhere, the statement said.

"This will allow people to take their notes with them wherever they go and provide a seamless bridge between the analogue and digital world," said Jesse Singh, vice president and general manager of the 3M unit in charge of Post-it.

"This collaboration is a natural fit for the two brands and demonstrates how technology has finally caught up with the simplicity of the Post-it note," he added.

"Post-it and Evernote share a vision of the future and a common belief in giving consumers great experiences, both in the analogue and digital space. This is the beginning of a growing partnership that underscores Post-it's commitment to developing new and innovative solutions that help people be more productive in their daily lives," Singh said.

With the app, Post-it notes can be organised by color, have a reminder added or a due date assigned.

"At Evernote, we see the Post-it note as infinitely useful, inspirational in design and simple and intuitive in experience - all the things we strived for when building Evernote," said Phil Libin, chief executive of Evernote.

Source: AFP via I-Net Bridge