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Customer Insight/Foresight HOD

Location:Cape Town, Southern Suburbs
Education level:Degree
Job level:Management Snr
Reference:#CIHOD - CT
Company:LayerCake Recruitment

Job description

The Head of Insight and Foresight is a strategic role that requires not just the building of insights based on customer behaviour but creates the capability for the business to develop a proactive trend and foresight capability.

Key responsibilities
  • Build/Manage the Customer Insight Centre of Excellence team in Cape Town, supporting the buying, marketing, property and operations teams throughout the business
  • Enable robust Fan score at store level-monthly measure of all Corporate Stores  
  • Improve relative customer scores vs competition across key measures
  • Deliver high quality Brand, Easter and Christmas review
  • Improve decision making, using customer and market data to make our ranges better for customers
  • Develop trends and foresight capabilities
  • Key responsibility is to use, analyse and integrate the rich customer, market and transactional data has at its disposal in order to enable the teams to make better decisions for customers
  • Represent the customer and be their seat at the table when making decisions impacting on ranging, price and promotions, campaigns, events and activities
  • Contribute to broader trading and marketing processes
  • Conduct and/or coordinate external research, build and manage relationships with external data providers


  • Bachelor’s Degree in analytical field of study (eg. Commerce/Engineering/Mathematics/ Statistics)
  • Strong set of results in chosen field
  • Six+ years' experience in the financial or FMCG industry (ideal)
Core competencies
  • Must be analytical and have a keen interest in data investigation
  • Strategic capability
  • Drive change
  • Strong written and visual communication skills
  • Must be detail-orientated
  • Must have an interest in retail and shopper behaviour
  • Ability to work under pressure
  • Aligning change with senior stakeholders
  • Ability to cope with ever-changing retail environment
  • Must be able to build as well as lead a team

Posted on 05 Feb 08:01

Alison Eastwood

021 674 5320
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