South Africa in Cannes Innovation Lions shortlist

The shortlist for the first Innovation Lions award at Cannes has been announced and it includes Draftfcb Cape Town for the Engen Fireblanket.
South Africa in Cannes Innovation Lions shortlist

The new entry category this year honours the technology and innovation that leads to the creative idea being possible. From the 270 entries from 40 countries received in the category's launch year, 25 have been shortlisted by the jury, led by jury president David Droga, founder, creative chairman, Droga5.

Shortlist

TitleProduct/DescriptionEntrant Company Country
A Boy And His Atom: The World's Smallest MovieStop-motion animation made with atomsOgilvy New York US
Adidas Window ShoppingWe put shopping into window shoppingTBWA\Helsinki Finland
Chrome Web LabInteractive website connected to a museum experienceGoogle Creative Lab UK
CinderSoftware technologyThe Barbarian Group US
Engen FireblanketFireblanket calendarDraftfcb Cape Town South Africa
Google Street View HyperlapseLabs experimentTeehan + Lax Canada
Guide DotsMobile app for the blindY&R SingaporeSingapore
Ingress Massive multiplayer location based gameNiantic Labs At Google USA
Karta Mastercard DisplayNowe technologieGetin Noble Bank Poland
Motley - Telling Stories At The Speed Of CultureSocial media publishing toolDigital Arts Network Denmark
Natalia ProjectGlobal assault alarm system for human rights defenders at risk powered by social mediaRBK Communication Sweden
NecomimiBio sensor technology / communication toolDentsu Japan
Nike+ Kinect TrainingFitness title for Xbox 360AKQA UK
PZU DriveConnected car ecosystemK2 Poland
Radio AmbulanceAmbulance location notification systemMaruri Grey Ecuador
Sky RecHashtag that works like a record buttonAgĂȘnciaClick Isobar Brazil
Small World MachinesVending machine with live streamingLeo Burnett Sydney Australia
Tech BallSports technologySapientNitro UK
Terra VIPTerra VIP glasses invention DDB Brasil Brazil
The FeedVisual news feedR/GA LondonUK
ThunderclapThunderclap - social media technologyDE-DE US
tshirtOSWearable, sharable, programmable, 100% cotton status updateMediaMonks The Netherlands
Two Screens Are Better Than OneNew type of phoneYota Devices Russia
Virtual Makeup MirrorKinect technology mirrorID\ Brazil
Vision Shift SystemNew video experience systemDentsu Japan

Entrants who have been shortlisted will now present to the jury in Cannes, which will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions.

For the first time in the Festival's history, delegates will be invited into the jury room to watch the live presentations, which will take place across Saturday 15 and Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival's awards ceremonies on Tuesday, 18 June, which will be followed by the official Opening Gala.

Commenting on the judging so far, David Droga says, "New category, new expectations, same excitement. I can't wait to see it come to life at Cannes."


 
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