South Africa's YoungGuns excel
Our 100+ online jury voted initially and then the 12 strong deliberation jury led by Toby Talbot, ECD DDB New Zealand, debated and discussed the amazing work across a long week.
At the end in the Advertising, Digital and Media Awards 82 Bullets were awarded to young talent in 15 countries.
To be awarded a Bullet signifies that you are talent on the rise; a leader of tomorrow or even a potential creative demi-god.
This recognition means that you will "Become the Hunted" for your talent, and you deserve it.
Only 10 Gold bullets were awarded to young talent. These were in South Africa x 1, France x 1, Poland x 1, Canada x 2 and the USA x 5.
The winners from South Africa:
| Title | Category | Eligible Creatives | Agency | Country | Bullet |
|---|---|---|---|---|---|
| Last Ones Left | Public & Community Service - Print campaigns | Jared Osmond & Lizali Blom & Miguel Nunes | TBWA\HUNT\LASCARIS JOHANNESBURG | South Africa | Gold |
| McDonalds Regret Tests | TV campaigns > 30 seconds, or of differing lengths | Kenneth van Reenen & Greig Watt & Jade Manning & Vincent Osmond & Hital Pandya | DDB South Africa | South Africa | Silver |
| Love to Meet You | TV more than 30 seconds | Ryan Barkhuizen & Simon Lotze | FoxP2 | South Africa | Silver |
| McDonalds Guests | Radio campaigns (any length) | Kenneth van Reenen & Greig Watt & Jade Manning & Vincent Osmond & Hital Pandya | DDB South Africa | South Africa | Bronze |
| Salvation Army - Blankets for the living | TV more than 30 seconds | Adam Abelson & Ryan Liedeman | Leo Burnett South Africa | South Africa | Finalist |
South African members of the 2011 YoungGuns online jury:
• Damon Stapleton (executive creative director, TBWA Hunt Lascaris, Johannesburg)
• Julie Maunder (executive creative director, DDB, Cape Town)
• Adrian Miller (founder, V+ Johannesburg)
• Dario Nucci (creative director, The Alpha Studio, Cape Town)
"Enjoy the work. It's testament to me that YoungGuns is still as relevant today as it was when it started eleven years ago. Oh to be 29 again." Toby Talbot, ECD New Zealand and 2011 YoungGuns jury chairman
Showcase with all the work can be seen at www.ygaward.com
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