Loeries entries reflect broader industry trends

Digital entries are at a record high and entries are also up for the Ubuntu Award for Sustainable Marketing, Integrated Communication, as well as entries from Africa and the Middle East.

"The numbers show that digital is finally being taken seriously in the South African media mix, although traditional media is still the mainstay of brand communication," say Loeries CEO, Andrew Human.

Digital entries now comprise just over 10% of the total number of Loeries entries, and the trend is clearly towards integrated and digital communication.

Some of the key numbers from this year's entries:

• For the first time, the number of digital entries has exceeded 300. This means that, while radio, TV and print still form the bulk of entries, the digital category is approaching the established categories in size.

• The number of entries for sustainable marketing (Ubuntu Award) is up a remarkable 79%.

• Entries for Integrated Campaigns are up 30%.

• Entries from Africa and the Middle East are up 20%.

• The biggest category overall is print media, at 530 entries; followed by Television, Film & Video; then Radio.

• The total number of entries is 3,000, down slightly from 3,182 in 2012.

One-Night tickets now available for Loeries Creative Week Cape Town (14 - 22 September)

It's now less than a month away from Loeries Creative Week Cape Town, and ticket for one-night bookings are now available.

Make sure you don't miss the International Seminar of Creativity - bringing together some of the world's most inspiring creative leaders on Friday 20 September:

• Geoffrey Hantson - Belgium
Executive Creative Director, Duval Guillaume Modem
• Goetz Ulmer - Hamburg
Executive Creative Director, Jung von Matt/Alster Werbeagentur GmbH
• Jason Little - Sydney
Creative Director, Re
• Debbi Vandeven - Kansas City
Chief Creative Officer, VML
• Michael Yapp - California
Director, The Zoo, Google
• Marijn van Tiggelen - Durban
Chairman, Unilever South Africa
• Graham Warsop - Cape Town
Founder and Chairman, The Jupiter Drawing Room, South Africa

Other events happening during Loeries Creative Week include the Egg Films Judges Wrap, Loeries Expo, Pendoring Awards, Student Portfolio Day and Unilever Brunch. Loeries Creative Week Cape Town culminates in two awards evenings on Saturday 21 and Sunday 22 September, followed by the DStv Official Party at Shimmy Beach Club. Visit loeries.com for ticket prices and more.

Creative Week Cape Town includes many fringe events in collaboration with Cape Town Partnership.

Major partners

The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa

Category partners

Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, The SpaceStation, The Times, Unilever South Africa, Woolworths

Additional partners and official suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Cape Town Partnership, Cape Town Tourism, Egg Films, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Media Film Service, Meltwater, Newsclip, Paygate, Positive Dialogue, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, Wesgro

Important Loerie dates to diarise in 2013:

Loeries Exhibition venues
Tshwane University of Technology, Pretoria 26 - 30 August
Cinema Nouveau, V&A Waterfront 16 - 21 September
Oliewenhuis Museum, Bloemfontein 7 - 11 October

Migrate magazine - issue 17 - Available at Exclusive Books & CNA
Migrate magazine - issue 18 - Material deadline 8 October
Released November 2013

Creative Week Cape Town 14 - 22 September 2013
www.creativeweekct.co.za

For more information go to www.loeries.com