MTN's leadership shift and the importance of marginal gains in marketing - 9 Nov 2015
By Leigh AndrewsCurrent MTN CEO, Sifiso Dabengwa, has resigned with immediate effect. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years. Dabengwa cites the $5.2bn fine MTN faces for failing to disconnect unregistered sim card holders in the country as his reason for leaving.
I found out how Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity.
Adiv Maimon explains how to become a better marketer with marginal gains. This works as you focus on just one area at a time, making a single change, and allowing enough time to gather data and observe the results. Only once you're certain that your results are an improvement, should you make the change permanent. Wise words.
PS: For more wise words, don't forget to download our communications Special Focus PDF, curated by Louise Marsland!