Eurobest: Winners of 26th awardsLISBON, PORTUGAL: The winners of the Eurobest Festival of Creativity were announced to a packed auditorium at the Cinema São Jorge in Lisbon, Portugal, on Saturday 7 December. A total of 416 Eurobest awards were selected - 67 Gold, 147 Silver, and 187 Bronze. The 15 Grand Prix winners for 2013 have been announced as: Lisbon has hosted Eurobest for the past three years and is now handing the baton on to Helsinki, capital of Finland. (Image: Wikimedia Commons) Branded content & entertainmentForsman & Bodenfors Gothenburg, Sweden, 'Live Test', Volvo Lastvagnar / Volvo Trucks Craft - filmBeing, Boulogne Billancourt, 'The Lover', Come4 Craft - print & posterHerezie, Paris, France, 'All Day Long', Barilla DesignServiceplan Munich, Germany, 'The Selfscan Report', Auchan DirectTBWA\BELGIUM, Brussels, 'The Gap in the Market', KBC Film& Co. Copenhagen, Denmark, 'Making the Cut', 'Sewing it Up', Jack & Jones IntegratedForsman & Bodenfors Gothenburg, Sweden, 'Swedens Largest Energy Experiment', E.ON InteractiveForsman & Bodenfors Gothenburg, Sweden, 'The Chase 360', Volvo Lastvagnar / Volvo Trucks MediaBuzzman Paris, France, 'Milka Last Square', Mondelez International MobileTBWA\HELSINKI, Finland, 'Adidas Window Shopping', Adidas OutdoorWien Nord Vienna, Austria, 'The Opel Sky - Surprise', Opel General Motors Austria PRGMP Advertising Bucharest, Romania, 'Why don't you Come Over?', Mediafax Group Ogilvy & Mather London, United Kingdom, 'Wish Ewe Wre Ere', Gry Sky', Arm Leg', Mum Dad IOU', 'Sun Sea Snd Sex', Yoo Wat', Expedia Promo & activationSMFB Oslo, Norway, '7 Days of Rain', Geox RadioServiceplan Munich, Germany, 'BMW Siri', BMW Helsinki, Finland, Eurobest's next venue. (Image: Hugo Almeida, via Wikimedia Commons) Other awards presented at the ceremony were: Interactive Agency of the Year was awarded to Forsman & Bodenfors Gothenburg, with SMFB Oslo in second and Try/Apt Advertising Agency Oslo taking third. Canal+ was honoured as Advertiser of the Year in recognition of the outstanding creative brand marketing of the leading French broadcasting company. Anne-Gaelle Petri, Advertising Director for the Canal+ Brand, was on stage to collect the accolade. The Young Creatives Competition, which has run throughout the Festival, saw the team from Slovenia, Drago Mlakar and Luka Bajs, taking the Gold. The team from Sweden took Silver and Denmark Bronze. Over the past three days Eurobest has been celebrating creativity with a host of seminars, workshops, academies and networking that has left the 1800 delegates inspired and charged with fresh ideas. Commenting on the Branded Content & Entertainment work that has been seen coming out of Europe, jury president P J Pereira, Chief Creative Officer & Co-Founder of Pereira & O'Dell says, "The standard of entries in this category was incredibly high, in fact on average higher than at any other awards I've ever seen, so being shortlisted is incredible". PJ, who also took part in judging the Integrated category, added "From what we have seen at Eurobest, the idea of integration is changing. It's less about the different elements but more about the technique of combining thinking from lots of different worlds into something that is absolutely groundbreaking." All of the winners are available to view on www.eurobest.com along with photos and interviews from across the Festival. Lisbon has been host to Eurobest for three years; in 2014 the Festival will move to a new European location which has been confirmed as Helsinki, Finland. |