Reputation management
It takes years to build a reputation and only a few minutes to destroy it," said Warren Buffett, who is viewed by many as the greatest investor of all time. Daily, companies are faced with the challenge of effectively building, managing and maintaining their corporate reputation.
During this interactive one-day workshop, you will get to unpack what areas of the business to consider when building corporate reputation strategies.
Workshop outline:
This one day workshop is designed to encourage interactive participation, and covers:
•An introduction to reputation management and definition of the terms.
•Some chief executives' views on reputation management and the role of their communication professionals.
•Five dimensions of corporate reputation management.
•The reputation management cycle.
•The link between performance and reputation.
•Identifying areas of risk to the reputation and planning to pro-actively respond to threats, or 'when research matters'.
•The new role of public relations and communication management.
•The impact of the web: the nature of the beast.
•What information and media to track and how to do it.
•Harnessing the social media.
•The value of sound internal branding.
•Reputation risk assessment and response.
28 February: 28 February 2018
Time: 08:00 - 16:00
Venue: The Bureaux Black Cape Town, Cape Town
Cost: Early bird PRISA member R2,400 and R3,180 - late non member
More info:
Here with link.