Hana hana - The social media marketing courseThis intensive course examines the best strategic approaches to exploiting social media, and how to integrate these with traditional communication approaches. If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, this is a must! This course brings clarity to socially networked communication and provides the strategic business framework for effectively integrating online word of mouth and reputation management into your digital initiatives. You will gain insight into how best to leverage the major social tools such as Facebook, Twitter, YouTube and Foursquare. You'll learn powerful strategies, tactics and methodologies (such as Britefire's Social Media Lens). You'll explore alternative approaches to structuring your organisation to best manage social engagement, and you'll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve. This course: The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey's primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer. Britefire (www.britefire.co.za) South African companies who have benefitted from our experience include: Globally, we've worked with a long list of organisations, including: Date: 07 May 2012 Venue: Winchester Mansions, Cape Town Cost: R2600 Date: 05 June 2012 Venue: Focus Rooms, Johannesburg Cost: R2600 |