NEWSWATCH: Too bold or not bald enough?In its latest issue, YOU Magazine roped in local celebrities to join its cancer awareness campaign. The celebs' pictures were edited so that they appeared bald. The campaign is reported to have sparked mixed reactions from the public, with many cancer patients and survivors feeling outraged. The celebrities involved in the campaign include Lee-Ann Liebenberg, Shashi Naidoo, Poppy Ntshongwana, Zakeeya Patel, Elma Postma and LeAnne Dlamini. "It's a big ask, we know," YOU Editor Linda Pietersen says. "For many celebrities, their hair is an integral part of their public image. So we love that so many have been brave enough to have our picture retouchers 'shave' off their hair." For more:
The response on Facebook also appears to have been quite negative thus far, with many people feeling offended by the campaign. What are your thoughts? |