Alphabet Soup gets the media planning for the Sandton Square rebranding

Specialist media consultancy Alphabet Soup has been awarded the strategic media planning and buying for the Sandton Square re-branding project in association with Tin Can, who is responsible for the brand communications campaign to launch the new brand.

Sandton Square is to be renamed NELSON MANDELA SQUARE at Sandton City, following the March 31st unveiling of a 6 metre bronze statue of Mandela.