Ericsson launches Media Vision 2020Ericsson's Media Vision 2020 project is based on more than six months of research and brings together the concerted efforts of hundreds of people from across the global Ericsson organisation to map out the future of TV and the media industry. Highlights How the winning players will capitalize on the US$750bn opportunity of 2020 In the year 2020, the global landscape will include 9 billion people, over 8 billion mobile broadband subscriptions and 1.5 billion homes with digital television, with analogue almost history. The vision of the Networked Society will be realised, as more than 50 billion connected devices, of which 15 billion will be video-enabled, will rely on mobile IP (internet protocol) networks dominated by video. Advanced marketsIncluded in the vision are key beliefs and assertions, the timing and application of which will vary based on infrastructure and economic development in different regions. In advanced markets, such as Western Europe and the USA, by 2020 it is foreseen that: Rules of TV changing"The future is not certain, but the direction and trends are clear. The rules of TV are changing and it is essential for our customers to evaluate their strategies for success," says Per Borgklint, senior VP and head of business unit support solutions, Ericsson. "The hope is that by sharing our Media Vision 2020 and the Game Changers, and offering our unique insights, capabilities and leadership that the media industry overall will achieve success and delight consumers well into the future. We have combined our broad understanding and expertise of the TV market, alongside extensive, quantifiable research to help our customers address the challenges and opportunities in this rapidly evolving ecosystem." Game changer driversIn order to enable the industry players to leverage this vision and build strategies for success to 2020, Ericsson has distilled what it calls the Game Changers that are the most influential drivers and enablers of disruption, opportunity and change and will be highlighted in a series of reports throughout 2014, include: On Wednesday 9 April 2014 from 1230-1330, the company will lead a panel of TV industry experts at an NAB Super Session titled 'Television 2020 - Welcome to the future'. |