The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann AustraliaIn this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Jessica Taylor chats to Patrick Baron, Executive Creative Director of McCann Australia. Patrick Baron
Patrick Baron: We're all searching for the next big thing in music, science, medicine, entertainment, popular culture, technology, diet, exercise, fashion and communications. Innovations in technology and data have driven revolutionary change over the last ten years and you'd expect this to continue. Having said that, if I had a clue what the answer was I'd probably keep it to myself and use it in our next campaign.
Baron: Fail harder.
Baron:Campaigns I'd wish I'd done change over the years and many are from Australia. I'm a fan of Old Spice.
Baron:Truly motivated creative thinkers drive themselves. Inspired creatives are inspiring creatives.
Baron:There's a great deal of creativity, inspiration, technology, science, research, sweat, tears and beers that goes into developing award-winning work. A singular idea is essential. It can also depend on the purpose behind the idea. But the ingredient I look for in our agency's work is its humanity. |