Latest RAMS figures under the microscopeThe latest RAMS figures, which cover the period March-June 2012 compared to the same period 2011 has been put under the microscope by The MediaShop. Please note: The opinions expressed here are those of The MediaShop and might not necessarily be shared by the Radio Advertising Bureau South Africa, on which the opinions are based. Radio listenership trends and changes:
Putting the past seven day listenership under the microscope the following changes are visible: Increases
Decreases
Overall, total community radio listenership is up by 0.3% and total commercial/PBS (public broadcast services) is up by 0.5% resulting in a total increase of 0.5% for the past seven day listenership. Please note that this is statistically not regarded as any change. The average day (Monday-Friday) listenership figures are not all that different with the overall change for total radio at 0.3%. The stations recording changes are: Increases
Decreases
In conclusion, the bulk of the audience figures are stable. For more, go to www.rab.co.za. |