Positive outlook for commercials industryHere are various trends we can expect and some that we are currently seeing on the commercials industry front, from budgets and brands to collaboration and technology. There have been many challenges on this front, but the future of the industry is positive. “Trends are always subject to change and a trend never sticks around for very long, so don’t believe a word I’m saying,” say Gary King, grinning.
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About the authorGary King, executive producer of Picture Tree ([[www.picturetree.co.za]]), a Johannesburg-based commercials production company. His producing career spans from beginnings at David Feldman Productions to The Gatehouse, before opening Camera Culture in 1995. Most recently, in 2003, alongside Sherry Bush, they changed the name to Picture Tree. Gary is passionate about the production industry, and is known for his strong ethics and values. Contact him via [[gary@picturetree.co.za]] or tel +27 (0)11 787 7446. |