Smartphones and tablets drive growing share of internet content consumption in ArgentinaBUENOS AIRES, ARGENTINA: comScore, Inc has released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1% of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4% of traffic, while tablets accounted for 25.2%. "Internet consumption in Argentina is beginning to change in a meaningful way as consumers embrace a growing number of devices to stay connected," said Marcos Christensen, comScore country manager for Argentina. "Understanding how consumers are using smartphones and tablets to consume content will be of growing importance for publishers and advertisers seeking to engage their audiences wherever and however they are consuming media content." Key findings on Argentina's connected device market include:
Nearly 4 in every 5 tablet page views happen on iPads In March 2012, Android led as the top mobile platform, accounting for 56.3% of mobile phone page views. iOS drove 10.7% of mobile traffic, while Symbian closely followed accounting for 10.6% of mobile page views. iPads dominated the tablet market, accounting for nearly 4 in every 5 page views occurring on tablet devices during the month, while Android tablets accounted for 19.5% of tablet traffic.
These findings and others were presented by Marcos Christensen during Online Marketing Day Buenos Aires. To download a copy of the presentation, click here. | ||||||||||||||||||||||||||