Nike Free Inneva Woven launch at Loom

Loom hosted the launch of the limited edition Nike Free Inneva Woven at its multi-brand street fashion shop along 4th Avenue in Parkhurst, Johannesburg.
Nike's Free Inneva Woven window installation.
Art of Woven window installation at Loom.
Nike window installation at Loom.
Havana Club mojitos.
Marie Claire editor, Aspasia Karras at Loom.
Guests at Loom.
Nike Inneva Woven on display.
Nike Inneva Woven launch at Loom.
Nike Inneva Woven launch at Loom.
Nike Inneva Woven launch at Loom.
Nike Inneva Woven launch at Loom
Andrew Berry (We-Are-Awesome)

The Free Inneva Woven forms part of Nike's Quickstrike collection, which means it's only made available to selected Nike retailers worldwide, and is supplied in extremely limited quantities.

The Free Inneva Woven trainer makes use of a hand-woven nylon upper that, when laced, acts as a complex 360-degree web that fully cradles and supports the foot. It features a a low-profile Free 5.0 sole, which makes it extremely lightweight. It is said that each hand-woven pair takes up to six hours to produce.

Loom's clientele and media partners were invited to an evening premier where they enjoyed Havana Club mojitos while We-Are-Awesome DJ'ed in-store.

For more information, visit www.facebook.com/LoomSA.

Loom - Shop 22, Corner 4th Avenue and 10th Street, Parkhurst, Johannesburg. Tel: 011 447 4330.


 
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