Judges for New Generation Awards announcedFifteen judges have been selected for this year's New Generation Social & Digital Media Awards. Entries to the awards are open until 14 July 2017. Stephen Paxton, MD of the awards, says, “We are delighted to have such a strong panel this year. Our awards are always only as good as our judging panel and we are privileged to have some of South Africa's best experts on-board.” There is a mathematical approach to the judging – the adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales. Judges do not adjudicate any categories into which their agencies have entered. Judges
The awards honour South African creative agency teams for their innovative use of social and digital media, and use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across the region for their work on campaigns that help promote their organisations and brands in ground-breaking ways. For more information, click here. |