Food Lover's Market's Hunger Month campaign has raised R579,152 and fed 733,179 South Africans through FoodForward SA during May.
Food Lover's Market partnered with Tru-Cape Fruit Marketing, Rugani Carrots, and Simpl Fruit Juices for the campaign.
The amount raised was a significant increase in comparison to last year's R243,937. The campaign launched on 1 May 2018.
Consumers were invited to participate in the campaign by making the decision to purchase from the campaign partners, as well as shopping in a FoodLover's Market store on World Hunger Day on 28 May 2018. Each selected item bought contributed to the required 79 cents to feed an individual.