SA's Top Performers The leading advertising and media agencies and advertisers in South Africa for 2001, ranked by income, billing, or expenditure, as per the latest issue of AdFocus. Leading Agencies | Agency | Income (Rm) | Billing (Rm) | | | | | FCB SA | 228,5 | 1274,2 | TBWA SA | 215,8 | 1054,4 | O&M Rightford | 200,4 | 560,5 | Y&R Gitam | 101,5 | 495,0 | Leo Burnett | 65,4 | 389,0 | Saatchi & Saatchi | 57,3 | 116,4 | The Agency | 56,8 | 325,0 | J Walter Thompson | 54,3 | 216,2 | The Jupiter Drawing Room | 47,5 | 80,3 | Lowe Bull Calvert Pace | 42,9 | 300,2 |
Leading Media Agencies | Agency | Billing (Rm) | | | | | OMD Media Direction | 1182 | The Media Shop | 912 | Mindshare | 741 | CIA Nota Bene | 650 | Media By Storm/ Media Edge | 393 | Starcom | 389 | Initiative Media | 300 | MediaCompete | 231 |
Top Ten Advertisers | Advertisers | Spend (Rm) | | | | | SA Breweries | 165 | Shoprite Checkers | 151 | Pick 'n Pay | 143 | Vodacom Communications | 124 | Standard Bank | 121 | Lever Ponds | 110 | Coca-Cola Export Corp | 108 | Edcon | 96 | MTN | 87 | Telkom SA | 81 |
Data by ACNielsen AdEx
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