Tactical shopper marketing and consumer insightsShoppers are spoilt for choice as they browse the aisle and seek new experiences, while brands clamour for shelf-space to command more attention. The myriad of options presented both online and offline today have empowered shoppers to choose when, where and how they interact with various brand. Brands and retailers are now forced to align efforts in enticing and converting shoppers into consumers while instilling customer loyalty. Tactical shopper marketing and consumer insights Utilising insight into shopper behaviours to better attract the consumers' attention and improve your sale conversion at point of purchase. Attend this informative event and gain practical insights into: -Creating collaborative business practices and retailer organisational capabilities to fully realise the potential and convert more shoppers into buyers -Analysing shoppers' behaviour and trends to be more proactive to shopper needs -Identifying shopper barriers through the development of meaningful insights -Aligning shopper marketing initiatives to demand generating capabilities to drive brands and category sales -Using an online platform as part of your marketing mix to reach out to 'hyper-connected' shopper Who should attend? Directors, HoD, officers, specialists, analysts, managers of: From Date: 29 November 2012 to 30 November 2012 Contact: Khanyisile Mnisi Date: 29 November 2012 to 30 November 2012 Time: 08:29 - 14:30 Venue: The Focus Rooms, Sunninghill |