Festival of Media Global to explore 'From Content to Commerce' in its seventh year
Festival agenda to explore how content is shaping the media industry
Festival of Media organiser, C Squared, has announced that 'From Content to Commerce' will be the theme for The Festival of Media Global 2013 and released details of the first sessions for this year's conference which will take place in Montreux, Switzerland, from the 28th - 30th April.
This year's three-day event puts the spotlight on this new consumer behaviour, and the technologies and business models driving it. Sessions featuring speakers from the world's most notable brands across the $500 billion media industry will uncover the mechanisms responsible for a new world order in purchasing and customer relationships:
"As economic conditions show no sign of easing in 2013, it's important that we look at how, why and where relationships are changing between brands and consumers, as well as the processes that take place between them. This year's Festival sessions will take participants under the skin of the new business models that will shape media success this year."
Bringing together the most high profile figures and senior level decision makers from across the worlds of advertising, media and marketing, The Festival of Media Global is the only event dedicated to the $500 billion media industry.