Kyle Lewis directs Caster Semenya tribute for Nike
Arcade Content's Kyle Lewis directed Unlimited Fight, Nike's tribute to South Africa's 2016 Olympic Gold medallist, Caster Semenya.
The piece salutes Caster’s will to succeed even as her legitimacy as a female athlete has been continually contested on the grounds of society’s deep-seated fear of that which is different. Caster’s courage and determination is celebrated through a montage of powerful portraits of teenage girls staring into camera while a voiceover delivers a message about society’s tendency to hold female athletes back instead of allowing them to flourish.