MediaCom deal with Medialets delivers mobile advertising trackingMediaCom, one of the world's leading media communications specialists, has signed a deal with mobile advertising server Medialets as part of its drive to simplify mobile tracking for advertisers. MediaCom and Medialets have done a global deal to track mobile advertising results. Image: Emptyglass Free Digital Photos "This global deal will help brands minimise the complexity and expense of delivering smart mobile ad campaigns, while significantly improving the depth and accuracy of mobile media measurement," MediaCom says. The partnership will be rolled out to all countries in which MediaCom operates. It is part of a wider drive at MediaCom to make mobile advertising more accessible for clients everywhere as smartphone and tablet use continues to rise. Research with MediaCom clients shows that some are reluctant to do more than simply test the mobile advertising market because of misperceptions that the medium is technically complex, confusing and expensive. The Medialets ServoTM platform will help change these perceptions in three key ways:
|