Advanced LinkedIn Workshop

LinkedIn is by the far the world's largest online professional network, with users in over 200 countries and territories. To date, LinkedIn boasts more than 187 million members globally, including executives from every Fortune 500 company. There are an estimated 640 million professionals globally, and LinkedIn is focused on connecting them all. In South Africa, LinkedIn has passed the 2 million mark.

"Two million South Africa members is an important milestone for us. It shows that South African professionals have truly understood the career potential and the personal development possibilities at the core of the LinkedIn experience," said Fredrik Bernsel, Commercial Director, Partnerships, EMEA.

LinkedIn South Africa - Fast Facts

The three biggest industries on LinkedIn in South Africa:

Information technology and services
Financial services
Accounting

The three companies with the most employees on LinkedIn in South Africa:

Absa
Eskom
Standard Bank Group

The top three regions across South Africa for LinkedIn membership:

Johannesburg Area, South Africa
Cape Town Area, South Africa
Durban Area, South Africa

Top three universities on LinkedIn in South Africa:

University of Johannesburg
University of Pretoria/Universiteit van Pretoria
University of South Africa/Universiteit van Suid-Afrika

Top three Groups (by membership) on LinkedIn for South Africa:

South African Business Network
Johannesburg Business Club
South African Engineers and Expats

A large majority of South Africans do not yet know how to use LinkedIn effectively. This one-day workshop covers the depths of LinkedIn in order to unleash it's full potential.

The workshop starts with LinkedIn's position within Social Recruitment, a component within Social Media, and then proceeds to the basics of LinkedIn, and concludes with advanced elements of LinkedIn.

Who should attend: Business Owners, Business Executives, HR and Recruitment Professionals, Sales and Marketing Professionals

Session 1:

An introduction to Web 2.0 and Social Media
The new Social Recruiment Paradigm
LinkedIn, the company
Getting started with LinkedIn
Account Settings
The LinkedIn Profile
Recommendations and Endorsements

Session 2:

Using and Expanding Connections
Groups - Directory, Participation, Creating
Jobs - Finding, Posting, Managing
Inbox - Messages and Invitations
Companies - Search, Follow
News - LinkedIn Today, Signal
Skills and Expertise
Answers

Session 3:

Search: People, Jobs, Companies, Answers, Groups
Advanced Search: People, Jobs, Answers
Tools, Apps, and Mobile
LinkedIn Hacks and Tricks
LinkedIn Best Practices
Lead Generation and Conversion
Content Marketing

Session 4:

Job Seeker Premium
LinkedIn Premium
Talent Solutions
HR and Recruitment Focus
Sales and Marketing Focus
Advertising on LinkedIn
Strategy - How to get the most out of LinkedIn
Monitoring and Measurement
6-week Implementation Plan

Date: 22 January 2013
Time: 09:00 - 16:00
Venue: Ambassador Hotel, Bantry Bay, Cape Town
Cost: R2,300 (Early bird fee R1,900 before 15 January 2013)