The winners of the 2016 AMASA Awards were announced on 25 October at the Montecasino Ballroom, in Fourways, Gauteng, and celebrated the best in media and marketing advertising.
Wayne Bishop, head of the AMASA Awards portfolio said “This year’s Grand Prix winner had the perfect blend and impact, experience and amplification. You can almost see the smiles on the faces of the client when the idea was first pitched. It is a genuine media execution with layers of insight baked into the campaign. Well done to the winners – I’m sure it wasn’t easy to pull off.”
Highly Commended
Best Branded Content
Native VML: Coach DingaanBest Integrated: Transport
PHD: Mercedes SUV Interview BuzzBest Social
Gorilla: Axe – You Gotta DryBest Sponsorship
Playmakers: KFC Mini Cricket – Take on the ProteasBest Use of Small Budget
Mobitainment, Brand Et Al and Xpress Information: One AVBOB FMGold Winners
Best Contribution by a Media Owner
OMD & Primedia: Standard Bank – Love of JazzBest Experiential
Mediacom: Coke Zero – You Won’t Know Until You TryBest Integrated: Financial
OMD: Standard Bank – Love of JazzBest Integrated: FMCG
Gorilla: Axe – You Gotta DryBest Integrated: Public Service
MediaShop & Yonder Media: IEC – 2016 Municipal Elections CampaignBest Integrated: Media
PHD: eNews Direct – Making News NewsworthyBest Integrated: Cause Related
Joe Public: Nedbank – Go Sandile Twitter Track
M&C Saatchi Connect: Red Cross – Give Childhood BackBest Online
Gorilla: King Cone – Monster CravingBest Social
Joe Public United: Nedbank – Go Sandile Twitter TrackBest Sponsorship
M&C Saatchi Abel: Nedbank – The Wonderland ProjectBest Trade Marketing
MediaMark: Black Friday
MediaMark: Middle Market RansomBest Use of a Small Budget
Playmakers: Castle Lager - #BraBrigadeBest Use of Mobile
Mobitainment, Brand Et Al and Express Information: AVBOB – One AVBOB FMBest Use of Technology
PHD: Stanlib – See the FutureIgnition Award
UJ: CaSIP – Save Dimplez
Roger Garlick Grand Prix
OMD: Standard Bank – Love of Jazz