IPRA World Congress in Johannesburg offers top speakers on nation brandingThe International Public Relations Association's (IPRA) World Congress, being held in Johannesburg in September 2015, offers José Filipe Torres, CEO and Founder of Bloom Consulting, and Msindisi Fengu, senior journalist at the Daily Dispatch, as keynote speakers. Renowned specialists in brandingAccording to The Economist, Torres is cited as being "a world renowned specialist in country branding." Bloom Consulting is a Madrid based strategy consulting company that specialises in country branding and business strategy. His work focuses mainly on nation building projects and the developing of brand strategies in the private sector, as well as corporate strategy and HR consulting. The Bloom Consulting Country Brand Ranking tool that he developed in 2011 quickly became a popular research tool, used by practitioners from around the world. Over the last decade, the consulting helped develop and manage the brands of Latvia, Poland, Bulgaria, Spain and Madrid among others. Thanks to this proprietary tool, it can measure every country's desirability in terms of attracting tourists and investment. Fengu shared the overall 'CNN MultiChoice African Journalist of the Year' Award at the 2013 Awards Ceremony for his investigation series: 'School hostels of Shame', which appeared in East London's Daily Dispatch and was chosen from 1387 entries from 42 nations across the African continent. SponsorsIPRA would like to acknowledge the invaluable sponsors who have partnered with it in support of the 2015 IPRA World Conference.
The Council for Communication Management (CCM) representing the interests of the communication profession in South Africa For more information, go to www.ipra.org. |