Warc Media Awards selects Effective Use of Tech juryThe ‘Effective Use of Tech' category jury has been selected for the Warc Media Awards. The category awards communications that have used or combined emerging platforms or technology effectively in the media mix to help address a specific business problem. Kristi Argyilan, SVP, media and guest engagement at Target, where she is responsible for leading and integrating the group’s paid, earned, owned and shared media initiatives, will chair the jury, made up of senior executives from brands, agencies and tech-inspired businesses. Judges
Commenting on judging the category, jury member Dalton, says, “Technology needs to be in the service of the customer. Tech for tech’s sake looks impressive but if it does not benefit the customer in any way, what’s the point? It needs to align well with the brand idea and the brand focus.” Special AwardsThe Special Awards in the ‘Best Use of Tech’ category will be awarded for:
The closing date for entries is Tuesday, 19 September 2017. For more information, click here. |