Winners in #KLINK Wine Tourism awardsWine Tourism South Africa has announced the winners of the first #KLINK Awards. The nominees were shortlisted by a panel of industry-related professionals across a variety of categories and opened for public to vote via Facebook, Twitter and email. Winners
Inspired by the marketing and consumer engagement efforts of the nominees, an additional award was specifically created for the #KLINK nominee with the most votes overall. The 'Supernova' Award was presented to Blaauwklippen. Wine Tourism South Africa and #KLINK Awards Founder, Monika Elias, says, "The inaugural awards achieved our aims of using social media as a core marketing driver and important means of building relationships and engaging with potential and existing clients. Through the viral nature of these platforms, we have been able to reach a broad base of consumers. Congratulations to the winners. We hope that this encourages even more people to visit our winelands and give feedback on their experiences." In celebration of South African wine tourism, visitors to the Wine Tourism South Africa website, www.winetourismsouthafrica.co.za, will be able to download digital chapters of the Wine Tourism Handbook, free of charge during the month of November. While they are there, they can also see how the nominees fared in comparison to the consumer-voted champions. |