Lowe Bull has dominated the Creative Circle Ad of the Year awards, taking top place for its Unilever/Axe campaigns in the Magazine, Newspaper and Film categories and a second place in Radio. Members of the Creative Circle judged the Ad of the Year from the winners of the Creative Circle Monthly Awards last week in Johannesburg.
Sixteen judges participated in choosing the winner for the five media categories. A total of 12 months’ work was judged, i.e. from January 2006 to December 2006. The awards were presented the same evening to the winning agencies by the Creative Circle chairman Alistair King. The winners are:
Magazine
1. Unilever/Axe -Get a Girlfriend “Scout/Frog/Lego/Arcade”Agency: Lowe Bull
CD: Gareth Lessing/Rob McLennan
AD: Adam Livesay; CW: Matthew Brink
Production company: Beith; Photographer: Clive Stewart
2.Elliot International “Hat/Sandals/Bag” – Grey Advertising
2. Masterfoods/Whiskas Dry “Pigs” – TBWA\Hunt\Lascaris
Newspaper
1. Unilever/Axe – Get a Girlfriend “Costume/Milk Bottle/Highland DancerAgency: Lowe Bull
CD: Gareth Lessing
AD: Adam Livesay; CW: Matthew Brink
Prod company: Beith; Photographer: Adam Livesay
2. Virgin Atlantic/Upper Class Suite “Gone with the Wind/Star Wars/Lord of the Rings” – Net#Work BBDO
3. Harley Davidson /Abandoned Husbands “Washing/Shopping/Dinner” – Ogilvy
Outdoor
1. Safact/Anti-Piracy “Tsotsi”Agency: TBWA Hunt Lascaris
CD: Damon Stapleton/Camilla Herberstein
AD: Darren Borrino/Kirk Gainsford
CW: Jonathan Smith/Jason Kemp
Production Co: Left Studios
2. Nedbank “Power to the People” – Net#Work BBDO
3. Two Oceans Aquarium “Entrance” – Saatchi & Saatchi
3. Virgin Atlantic/Suite Dreams “Star Wars/Lord of the Rings/Gone with the Wind” - Net#Work BBDO
Film
1. Unilever/Axe “Coinage/Rubiks Cube”Agency: Lowe Bull
CD: Gareth Lessing/Rob McLennan
AD: Adam Livesay;
CW: Matthew Brink
Production company: Egg Films; Director; Brent Harris; Editor: Ricky Boyd
2. Cell C “Little People” – Net#Work BBDO
2. Simba/Ghost Pops “Hands/Breath/Little Girl” – Net#Work BBDO
2. Stanlib/Wealth Management “Choices”- TBWA Hunt Lascaris
2. Nandos/Chicken Steak “Great African Inventions” – Lowe Bull
Radio
1. Uthingo/Lotto “Numbers”Agency: FCB JHB
CD: Brett Morris/Adam Wittert
CW: Molefi Thulo/Kush Chetty
Production company: Sonovision
2. Unilever/Axe “Figurine” – Lowe Bull
3. Uthingo/Lotto “Traffic” – FCB JHB
3. ExclusiveBooks/Career Change Handbook “Auctioneer/Phone Lady/Newsreader” – Ogilvy
The panel of judges comprised:
Alistair King, KingJamesFran Luckin, Ogilvy
Rob McLennan, JWT
Brett Morris, FCB
Paul Warner, Metropolitan Republic
Julian Watt, Net#Work BBDO
Vanessa Pearson, Lobedu Leo Burnett
Sandy de Witt, TBWA\Hunt\Lascaris
Ivan Johnson, BBDO CT
Mike Barnwell, Grey Advertising
Gareth Lessing, Lowe Bull
Ahmed Tilley, Black River FC
Andrew Whitehouse, Fox P2
Pepe Marais, Joe Public
Leon Jacobs, Saatchi & Saatchi
Wingwing Mdlulwa, Twist