RAMS: no significant change in radio listeningSAARF has released its sixth release from the 2011 RAMS programme, RAMS February 2012, which shows little change in South African's radio listening habits. Time spent listeningAs was the case in RAMS Dec 2011, time spent listening (TSL) is stable on the previous release and is one minute lower than it was a year ago. Currently, TSL is three hours and 38 minutes per day. Total listeningIn total, radio listening levels are stable across the entire week.
Individual station changesOnly stations showing statistically significant audience changes are reported on here. While no individual radio station showed any movement this RAMS release over RAMS Dec 2011, five commercial stations and a number of community stations have significantly improved audience levels compared to RAMS Feb 2011.
The community radio sector is stronger today than it was a year ago, reaching 24.3% of South Africans each week (compared to 23.0% in Feb 2011), and 12.4% on an average Monday to Friday (compared to 11.6% a year ago). In the short term however, the sector is showing declined listening in metro areas both across the week and on an average Monday to Friday, versus RAMS Dec 2011. Stations showing lower audience figures compared to the year previous (RAMS Feb 2011) are: Some stations have seen listeners from various demographic groups adjusting their listening habits, but not enough to affect the overall reach of these stations. Demographic shifts over RAMS Dec 2011 were seen for:
2012 RAMS schedule
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