What impact will the Samsapple trial have on you and me?
Apple versus Samsung has been great news for the legal and tech journalist fraternity. The lawyers have been churning out billable hours, and the journalists have been churning out tons and tons of reports, special reports, and analysis. Great fun if you can keep up. What got me thinking is what all this hype and reportage has got to do with me and my shiny gadgets. The answer luckily is very little.
The media circus that has ensued over the whole Apple versus Samsung patent debate has focused primarily on the claims and counter claims, and very little on the impact on our daily gadget lives. Patent wars have been part and parcel of the business landscape since time immemorial.
Intellectual property was, and is, a big part of any corporate asset base. Any company that creates, discovers any process or product, that gives it an edge in the commercial world, will always seek to protect that asset, and savvy lawyers will find ways of doing so in order to preclude other, any others, from copying that work.
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About the author
Steven Ambrose is the CEO of Strategy Worx.