We are an agency driven by passion to create original, successful brands. We develop strategically sound brand modules that define a perfect niche in the market place and then unleash our unique creativity to catapult the brand to life.

Latest News
Pour Your Heart Out: Woodland Dairy's campaign to share its goodnessThe First Choice Custard 'Pour Your Heart Out' initiative is one way Woodlands Dairy showcases its brand ethos, and how important it views giving back to communities. 25 Aug 2016 Read more >>

Castle Milk Stout Chocolate Infused whets the appetite of SA and exceeds expectationsBeginning as a limited edition, Castle Milk Stout's Chocolate Infused was so well received by consumers, that it was nationally rolled out in July 2015 and since then has almost doubled its sales volume target. 22 Jul 2016 Read more >>

Boomtown with the Wilderness Foundation launches Demand Reduction campaign in VietnamRhino horn consumption in Vietnam has surged and grown to be the world's largest recipient of both legal and illegal rhino horn from South Africa. 30 Jun 2016 Read more >>

Boomtown sets the wheels in motion for the Qhubeka 5000Looking for a partner to bring its newest fundraising event to life, Qhubeka approached Boomtown to spread the word and get people involved in the inaugural Qhubeka 5000. 2 Jun 2016 Read more >>

Bayeza: closing the talent gapYoung black talent taken under the Boomtown creative wing 23 Feb 2016 Read more >>

Boomtown MD named on the judging panel for the Cinemark Young Lions CompetitionAndrew MacKenzie, Boomtown's MD, is set to join seven other phenomenal judges to decide which South African creatives from the brand communications industry will be heading to Cannes for a once-in-a-lifetime experience at the Cannes International Festival of Creativity during this year's Cannes Young Lions Competition. 17 Feb 2016 Read more >>

Design Indaba 2016 to hit Port ElizabethThe world-renowned Design Indaba Conference, famous for its showcase of innovative and talented out-of-the-box thinkers and designers, will be streamed live from Cape Town to Port Elizabeth between February 17th and 19th. It is brought to the city by Boomtown and its partners: Algoa FM, Axxess, Nelson Mandela Bay Development Agency and Times Media. 4 Feb 2016 Read more >>

Marion MaraisTravel is the most shared experience on social media and with close to 13 million active Facebook users in South Africa, there is great potential for destination marketers to promote sustainability projects through storytelling online. 28 Sep 2015 Read more >>

Colours of You SA: Show us your true coloursAn initiative of Gerard Addison, Colours of You SA seeks to promote both artistic talent and all things South African, by bringing people together through art and design. 14 Sep 2015 Read more >>

PE creative director named in South African 2015 Cinemark Young Lions jury line-upPart of the international festival celebrating creativity, Cannes Lions, Young Lions challenges young creative talent to film and edit a 60-second advert in 48 hours. The local leg of the competition, Cinemark's Young Lions is calling for entries. 21 Apr 2015 Read more >>

Imagineer Lara-Anne makes Top 40 Under 40The Nelson Mandela Bay Business Chamber annually celebrates the Top 40 Under 40, young business leaders and achievers who have made their mark on commerce in the Bay. One of Boomtown's most talented designers, Lara-Anne Derbyshire has been awarded this accolade in the prestigious list for 2015. 20 Mar 2015 Read more >>

Boomtown hires production manager to bring ideas to lifeTanya Phillipson has joined Boomtown as its production manager and is tasked with making challenging creative concepts a reality. 5 Mar 2015 Read more >>

PE creative director named for international Lions Health jury line-upThe international festival celebrating creativity in healthcare, Lions Health, has announced its jury members, of which Boomtown Creative Director Andrew MacKenzie features and is the sole representative from Africa. 17 Feb 2015 Read more >>

Additions to Boomtown Board of Directors announcedCelebrating its 21st anniversary in the creative industry, the board of directors of leading creative agency, Boomtown, announced two additions to the leadership team. Kenny Holloway, Client Service Director and Shaun Martin, Finance Director assume their new roles effective immediately. 5 Feb 2015 Read more >>

Silver Loerie comes to roost at BoomtownTakes home converted award for its logo 5 and 10 logo design 25 Sep 2014 Read more >>

Things we've learnt from 20 years of businessSMEs are the key drivers of growth for South Africa, and all start-ups begin from humble beginnings - but what is the key to success? 28 Aug 2014 Read more >>

The power of direct mailIt is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits. 22 Aug 2014 Read more >>

Gutsy ad agency climbs the ranks by changing the rulesBoomtown is raking in the awards - and getting noticed by its peers - despite eschewing the limelight 6 Aug 2014 Read more >>

Silver Cannes Lion Health award for SA's BoomtownOne of two agencies to take home a win from the first Lion Health awards in Cannes 23 Jun 2014 Read more >>

Hannah's Arms in Boomtown's handsAbortion is legal in South Africa, and for many desperate young women who do not know that other options exist, this remains the only answer. Sometimes, when the babies are born new mothers without proper support simply cannot cope. 5 Jun 2014 Read more >>

FMCG marketing in the emerging marketplaceAs the growth of emerging markets gives millions of consumers new spending power, brands are encountering a marketing environment as complex as that in developed countries. Product choices and communication channels are exploding, so the potential of digital platforms and consumer empowerment is on the rise. 23 May 2014 Read more >>

The future of marketing according to Neil HartMulti-industry creativity 22 May 2014 Read more >>

Best radio ad of the monthAll campaigns should solve business challenges and deliver results, but the cherry on the top is to have the creative and execution recognised by peers as a shining example. And that's just what Boomtown did with its latest national radio campaign for Shatterprufe. 20 May 2014 Read more >>

Creativity: what is it and what's its valueCreativity is used a lot: in leadership, problem solving and the arts. But what is it and what value does it add to business? 24 Apr 2014 Read more >>

PE's creatives to experience the best of Design IndabaThe Design Indaba simulcast for Port Elizabeth's creatives will be brought to the city by Boomtown for a second time. The conference will be simulcast to a venue at the Little Ford Theatre in Central Port Elizabeth from Wednesday, 26 February, to Friday, 28 February 2014. 5 Feb 2014 Read more >>

Booming week at BoomtownGold EPICA and four Assegais, plus MACE recognition for NMMU 28 Nov 2013 Read more >>

Super Goal (Super Maize Meal) expands with BoomtownHighly refined maize meal is the cornerstone of the South African food industry and also the food staple for many. There is a multitude of brands available - and to stand out from competition is vital for brands, as well as having a good price point. 21 Oct 2013 Read more >>

Boomtown boosts its senior teamNational branding agency, Boomtown, welcomes Buuya Simonde, as a senior strategist in its JHB office. 7 Oct 2013 Read more >>

Loeries come to roost at BoomtownFlying direct from Cape Town, two bronze Loeries will soon be roosting at Boomtown as it scooped two prestigious birds at the 34th Annual Loerie Awards for its work with Africa Health Placements and Art for Change. 1 Oct 2013 Read more >>

Bringing back childhood strategies into adult advertising and marketingAs a shopper (or parent) you may have experienced a tantrum being thrown by a child who insists on getting something that they have seen ... or ... you were that child throwing the tantrum. The events of that tantrum may have panned out as follows: the child, decisive in his or her thinking, went into a shop (accompanied by a purchaser) and earnestly wanted "something" which caught their eye and wanted it there and then. They more-than-likely pointed at the object which they instinctively knew they wanted and persisted, with their whole being, to persuade the purchaser to buy the "something" for them, even if it meant "throwing their toys out of the... trolley." The result... the child wins. 26 Sep 2013 Read more >>

Boomtown boosts its senior management teamIn its vision to expand, Boomtown Strategic Brand Agency has added more weight to its senior team in the form of Jane Stevenson as business development director. 20 Sep 2013 Read more >>

More talent joins the Boomtown Jozi agencyOn the back of recent above and below-the-line account wins, Nthuseng Goodwin, Oko Ngcukana, Pamela Brimiah, Rebecca Malibe and Xolani Hlitana, join the Boomtown Johannesburg agency team. 9 Sep 2013 Read more >>

Boomtown Strategic Brand Agency received the PMR Africa Diamond Arrow Award, the highest honour, with an excellent score of 4.34 out of a possible 5.00 in the Advertising category. 25 Jul 2013 Read more >>

Welcome to the Boomtown, June's new startersBoomtown welcomes Akhona and Mkhuseli to the client service team. The duo has just completed a successful one-year internship at Coega, and both take up the role of account executive. They will ensure the smooth running of client accounts and the delivery of Boomtown work, supporting a team of account managers. 5 Jun 2013 Read more >>

Africa Health Placements: global accoladesInnovative marketing sees a rush of med students to Africa's shores 15 May 2013 Read more >>

Boomtown makes States-side awards shortlistBoomtown Strategy Brand Agency secured shortlist place for the 2013 CLIO awards in New York last night. Its direct mail campaign for Africa Health Placements, is placed next to work for some of the world's largest brands, and competing with some of the biggest names in the industry. 17 Apr 2013 Read more >>

The winning team from l to r: Gary, Andrew, Nick and Jedd 8 Apr 2013 Read more >>

Boomtown expands its forceBoomtown has recently expanded its workforce with three talented individuals who will form part of the agency's dynamic team. With its recent account wins it became the ideal opportunity to expand and grow the team. 21 Feb 2013 Read more >>

New hire beefs up Boomtown's 'brand stewards' departmentUyanda Manana has joined the Boomtown national agency network as its business unit director. 5 Dec 2012 Read more >>

Boomtown takes home an AssegaiFor the second time in the same week, Boomtown wins a prestigious award 20 Nov 2012 Read more >>

Boomtown wins silver in the CLIO Healthcare awardsBoomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa. 15 Nov 2012 Read more >>

Boomtown and Cecil Nurse launch tongue in cheek radio campaignFollowing the success of the Cecil Nurse Business Furniture brand positioning campaign which launched in March 2012, Boomtown Strategic Brand Agency developed phase two, which is creating conversation through a radio campaign that began in September 2012. The campaign ran on stations in Gauteng and the Western Cape, and continues on stations nationally in October. 2 Nov 2012 Read more >>

Boomtown up-skill in tourism managementBoomtown Strategic Brand Agency has built its portfolio of tourism clients over the past few years becoming specialists in both, destination branding and marketing as well as tourism promotion. With tourism continuing to grow as a priority sector in South Africa, Boomtown has focused its efforts to become more knowledgeable and leading regarding current tourism trends as well as the various elements that play a role within the industry. 20 Sep 2012 Read more >>

Boomtown's Mandela Day successIn the spirit of celebrating Nelson Mandela's 94th Birthday and dedicating this day to his life's work with charity organizations, and the 67 years that he spent fighting for humanity, Boomtown Strategic Brand Agency has uplifted the surrounding community, donated to those in need, and helped animals on this special Mandela Day. 18 Jul 2012 Read more >>

Boomtown's award winning successIn light of the recent international Circle of Excellence award win and being a Cannes finalist, Boomtown Strategic Brand Agency has once again proven to be a fierce competitor in the industry by winning a Diamond PMR Africa (Professional Management Review) award at the Eastern Cape Province leaders and achievers awards breakfast. This award secured the 1st overall spot for excellence in advertising, becoming the 7th consecutive year for Boomtown winning a PMR award. 13 Jul 2012 Read more >>

Boomtown international award winnerBoomtown Strategic Brand Agency together with their client the Nelson Mandela Metropolitan University (NMMU) have earned themselves an international award for the best use of social media thanks to the NMMU Flash Mob which became an overnight YouTube viral sensation. 21 Jun 2012 Read more >>

Boomtown Cannes Lions finalistBoomtown Strategic Brand Agency has been shortlisted for the prestigious Cannes Lions Award, for a Direct Lion in the Business Products and Services category for their Always On campaign implemented for global power generation service provider, Aggreko. The Always On campaign, which used a creative direct marketing piece in the form of a mechanism that turns itself on when switched off, formed an integral part of this campaign bringing to life the notion of you power being 'Always On' with Aggreko. 18 Jun 2012 Read more >>

Boomtown scoops top award at AssegaisBoomtown Strategic Brand Agency walked away with three gold awards and the overall Inkosi award, the most prestigious award, at the Assegai Integrated Marketing Awards held last year November. Boomtown entered two ground breaking campaigns; the Nelson Mandela Metropolitan University flash mob, used as part of the undergraduate campaign for the university, and the Always On direct marketing campaign by, international leader in power rental solutions generation, Aggreko, which won the Inkosi award for the best entry overall. 21 Nov 2011 Read more >>