61: Advice on direct & content marketing

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio, to find out more about direct marketing and content marketing. [twitterfall]
[Biz Takeouts Podcast] 61: Advice on direct & content marketing

Lineup

In studio on Thursday, 9 May 2013, we hosted Katherine McChesney, head of Demographica Cape Town (@Demographica) and Peter Olivier (@DigiTAllPeter) from Love Digital.

McChesney shared with show host Warren Harding (@bizcomwazza) about direct marketing, the benefits of SMS and email marketing, and the best practices in South Africa for direct marketing.

Olivier shared more about content marketing, how content marketing consumption has changed, and how video is becoming more important in telling a story about your company or brand.

The news roundup covered:

Podcast

If you missed the show, download (51.0MB) or listen to the podcast (55:01 minutes).

Episode 61: Direct marketing and content marketing advice



Date: 9 May 2013 Length: 55:01min File size: 51.0MB Host: Warren Harding

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[Biz Takeouts Podcast] 61: Advice on direct & content marketing

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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