XMA Cross Media Awards to honour social media starsPARIS, FRANCE / DARMSTADT, GERMANY: To tweet or not to tweet - that is not the question facing publishers these days; rather, the issues are what to tweet and when to tweet it. Publishing houses that have mastered the issues and gained large followings on Twitter, Facebook, or on other social media platforms are invited to enter the XMA Cross Media Awards. "XMA 2012: Social Media Stars" will honour news publishers that are successfully connecting with their communities on the social web, by offering appealing content, engaging readers through word-of-mouth campaigns, and implementing social media tools in innovative ways. The XMA Cross Media Awards, an annual contest held by the World Association of Newspapers and News Publishers, will honour companies that have:
Categories include:
Full details and registration information can be found at www.wan-ifra.org/xma. The deadline for entries is 15 July. The entry fee per app is €200 plus VAT for WAN-IFRA members, and €300 plus VAT for non-members. The winners will be announced at the XMA Cross Media Awards Ceremony, 29 October at the World Publishing Expo (IFRA Expo) in Frankfurt, WAN-IFRA's flagship event for the news publishing industry. For more information, please visit www.wan-ifra.org/xma. |