Superbrands Tribute Event recognises 86 top brands

The recent Superbrands Tribute Event 2014 in Kampala, Uganda, saw Superbrands East Africa, an affiliate of London-based Superbrands UK, recognise 86 brands across the region.
Superbrands Tribute Event recognises 86 top brands

Superbrands is described as the world's largest independent arbiter of branding. It has identifies and paid tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world since 1995. What started as an industry award has become a globally recognised barometer of the region's strongest brands.

The Vice President of Uganda, Edward Ssekandi, was the chief guest at the event that attracted more than 100 CEOs, marketing experts, business people, and government officials from East Africa.

15 Uganda, 17 Tanzanian and 54 Kenyan brands were recognised at the event. In Uganda some of the brands that were recognised include Pepsi, NSSF, Airtel, Roofings, and Midcom. In Kenya: Elliot, Dairyland, APA Insurance and East African Cables were awarded. In Tanzania ITV, Whitedent and The Guardian were some of the winners.

Winning brands

BRANDS
1.       Airtel44.   Midcom
2.       Alliance Insurance45.   Migaa
3.       Alliance Media46.   Mlimani City
4.       AMS Properties47.   Mombasa Maize Millers
5.       APA Insurance48.   MTN
6.       Apex Steel49.   Multi Cable Limited
7.       ASL50.   Mumias Sugar
8.       AutoXpress51.   Nakumatt
9.       Azam52.   National Insurance Corporation
10.   Bank Of Baroda53.   National Oil Coporation
11.   Basco Paints54.   Newline
12.   Bidco55.   New Vision
13.   Bobmil56.   Nina Interiors
14.   Britam57.   Niti
15.   Brookside58.   NMB
16.   Chai Bora59.   Norda Industries
17.   Clouds FM60.   NSSF
18.   CRDB Bank61.   Nzoia Sugar
19.   Crown62.   Oserian
20.   Daawat63.   Parents
21.   Daima64.   Pembe
22.   Dairyland65.   Pepsi (CROWN BEVERAGES)
23.   Darling66.   Quencher
24.   Doshi Group67.   Radio One
25.   EAPCC68.   Raha
26.   East African Cables69.   Red Dot
27.   Easycoach70.   Roofings
28.   Elliots71.   Safaricom
29.   Euroflex72.   Sarova
30.   EXE73.   Sony Sugar
31.   Fay74.   Splash
32.   Fresh Dairy75.   Supa Loaf
33.   Furniture Centre76.   Text Book Centre
34.   ITV77.   The Guardian
35.   Jogoo78.   The Sarit Centre
36.   Kakira Sugar79.   Tuffoam
37.   KCB80.   Tuskys
38.   Kentank81.   Tuzo
39.   Kenya Red Cross82.   United Millers
40.   Kenya Wildlife Service83.   Viro
41.   Konyagi84.   Vitafoam
42.   M Pesa85.   Whitedent
43.   MeTL86.   TILE & CARPET

Jaffer Jawad, the Superbrands East Africa Project Director, said: "Brands have an ever-increasing importance in our day-today lives, and as consumers we have never been more engaged; logos are tattooed onto enthusiasts' bodies and thousands join social networking groups to campaign for the re-launch of a favourite brand."

Strengthening brand position

Superbrands East Africa runs the Superbrands UK award schemes and promotional programmes in the region. Superbrands status strengthens a brand's position, adds prestige and sets the brand apart from its competitors.

Minister Kiwanuka noted that in Uganda, like in other EAC Partner States, to become a globally competitive brand, will remain a challenge.

"It is important that brands across the region embrace the principle of becoming globally competitive among customer loyalty as this is one way of encouraging competition and attracting investors," she said.

She also congratulated the Superbrands Council for a job well done and encouraged more brands across the region to participate in this project as a way of promoting competition and marketing global marketing initiatives.

Sponsors and partners

Roofings, Airtel, Vision Group, Midcom, The East African, Radio One, Alliance Media and Turkish Airlines sponsored the event while fireworks Advertising Limited, Spotlyte Management and TNS were partners.


 
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