Newsclip offers mypressoffice to connect PR, media

Punting and publishing press releases can be a contentious issue. PR practitioners may bombard journalists with unwanted material while journalists may have a hard time accessing the content they are after but all that is about to change.

The new service gives users access to a dashboard where all uploaded press releases are visible by category. Anyone can pre-select categories of interest to receive notifications as new releases or information is added to that section of the website. This is ideal for journalists that cover a specific beat and for communications professionals who need to stay abreast of industry news.

Along with viewing press releases, mypressoffice also allows users to create their own customised press office and publish press releases.

By creating a personalised press office, content is more readily available to interested journalists or publishers, as users can publish press releases as well as display their company overview, full executive biographies, image galleries, CSI initiatives, official logos and specific branding guidelines to be used. This means PR firms and brands’ can now offer a one-stop shop to journalists and publishers hunting for new content and press releases.

Additionally, users with a press office can track the number of people who have subscribed to their press office and send press releases directly to contacts within their address book or to their Target Media Directory media groups.

The dashboard serves as a genesis for all the service’s other capabilities, making all relevant information easily accessible in one centralised location. Search Engine Optimisation (SEO) ensures all the content loaded onto mypressoffice is searchable by category, helping deadline-pressed journalists to find the content they are after quickly.

Try it out free or register at www.mypressoffice.co.za.