Mid-Level Copywriter

Remuneration:	R30000 - R35000 per month cost-to-company
Location:	Cape Town
Job level:	Mid
Type:	Permanent
Company:	Ad Talent Africa

Who we are: We are a global full service agency with a passion for brands. Our teams cover creative, strategy, media, digital, data, design and branding.

What we do: We build and establish top brands throughout the world.

What we are looking for: A creative and compelling Mid-level Copywriter who has the ability to write stories for various platforms and various brands.

What you will do:

• Write copy that could live across a range of digital and traditional properties
• Create compelling content that educates, informs, inspires, act and engages with the brand audience
• Write copy to support the ideation, development and promotion of client strategies
• Participate and add constructive advise in reviews with the team and the client
• Ability to take a brief and create concepts grounded in insights, delivering key messages in a way that brings the brand to life
• Work with the creative studio to produce the best copy output to deliver the desired outcomes
• Stay up-to-date with what's going on in the world to create insights and concepts that aren't tone-deaf and which make use of the best platforms in original / on trend ways
• Create actual copy decks / pieces (e.g.: for any activation material / web / social / blog articles / emailers / brochures etc.)
• Write for different platforms, adjusting copy yet still making every touchpoint feel part of a single campaign

What you must have:

• A love for developing fresh concepts that are pioneering but grounded in insights, data, the brief and objectives
• Minimum of three years experience within a similar role
• A storyteller with ATL and TTL experience
• A conceptual thinker and writer
• The ability to clearly and easily explain copy output in terms of what informed a certain key messaging direction to both the business and clients
• Hybrid working

Skills:

• ATL (Above the line) Advertising
• BTL (Below the line) Advertising
• Copywriting
• Storytelling

 

Posted on 14 May 16:50, Closing date 13 Jun