This quarter highlights the ability of global ads that travel well and the domination of mobile telephony, while the local ads celebrate Mzansi flavour at its best!
RANK | ADVERT | AGENCY |
1 | Blackberry Z10 - Keep Moving | AMV BBDO |
2 | Vodacom - Soccer Chiefs | Draftfcb |
3 | Vodacom - Errol | Ireland Davenport |
4 | Red Bull - Human Nature | Kastner & Partner, London with Rock Paper Scissor, LA |
5 | Nokia Lumia - This is Lumia | Nokia (in-house) with Jack Morton |
6 | Samsung Galaxy Note 2 - Boat | Cheil HQ |
7 | Sunlight Washing Powder - Bubbleman | BBH (Bartle Bogle Hegarty) |
8 | Coca Cola - Crazy for Good | Draftfcb |
9 | MTN - One4All | MetropolitanRepublic |
10 | Castle Lager - Destination | Ogilvy & Mather Johannesburg |
Adtrack is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.
Click here to download the Millward Brown's Best Liked Ads list slideshow