The first case of Covid-19, the novel coronavirus, was identified in China on 17 November 2019. In just four months, the marketplace has shifted dramatically. The World Health Organisation (WHO) declared a global pandemic on 11 March 2020 and President Cyril Ramaphosa announced that South Africa will go into lockdown after Thursday, 26 March.
As humans, Covid-19 is affecting every sphere of life – from the products we consume, to how we shop, work and socialise, to our enduring attitudes to life. This is likely to be a watershed moment that will change behaviour not just during the crisis, but in the ‘new normal’ to follow.
As brands and businesses navigate the shifting landscape, we’re here to help. Join us to understand more about the six shifts and how to navigate these uncertain times to weather the crisis and prepare for recovery. Sharing local data, global experience and best practice, we’ll help your business navigate for growth:
- How are South Africans responding to the Covid-19 world?
- What are the shifts happening in the landscape today for consumers, channels, categories, media, brands and organisations?
- How should brands respond during the Covid-19 epidemic?
- What can you expect as the ‘new normal’ post-Covid-19?
A snapshot of what South Africans are feeling from the Covid-19 Barometer, Kantar’s syndicated study in how Covid-19 is influencing consumer behaviour, attitudes and expectations – covering over 30 markets.
