The study analyses video viewing among more than 13,500 multiscreen consumers, and includes learnings from parallel copy testing conducted across TV, online video and mobile video ads. If you would like to learn more about the findings and implications for managing media and digital marketing in South Africa, join our BrightTALK webinar on Tuesday, 17th November, at 10am. Simply follow the link below to register.
Our global report with country specific results can be downloaded via our online interactive and if you have any questions, please contact us at moc.nworbdrawllim@scitanafda