The Insights2020 study will develop the strategic framework, practical guidelines and case studies to help marketing, insights and analytics leaders:
- Define the role of insights and analytics in driving business strategy and growth;
- Build and organise the function - in terms of structure and processes - for success; and
- Emulate the leadership competencies and behaviors of over-performing organisations
Insights 2020 from Millward Brown Vermeer on Vimeo.
Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry would like you to participate in the Insights2020 survey and share your vision and expectations on the future of insights and analytics.
Insights2020 builds on the findings and success of Marketing2020, which led to the cover story of the best-selling Harvard Business Review issue, The Ultimate Marketing Machine.
All Insights2020 participants will get exclusive access to findings and recommendations.
Click the button below to take the survey or visit [http://www.insights2020.org/ insights2020.org]] to learn more. For troubleshooting please contact gro.0202sthgisni@ofni. The survey will take no more than 15 to 20 minutes of your time. All responses will be kept completely confidential and will not be attached to individual persons.