Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic we believe, the consumer.
Q3 sees three banking commercials, an infrequent contender, make the list. Humour and kids, regular winners in creating ads that resonate well with the consumer feature highly as well.
| RANK | AD | CREATIVE AGENCY |
| 1 | Vodacom - Baby | Ireland Davenport |
| 2 | Nedbank - Savvy Life (Eugene 'want it') | Joe Public |
| 3 | Capitec Bank - Paperless Banking | Ninety9cents |
| 4 | Nedbank - Savvy Approve It (Eugene online banking) | Joe Public |
| 5 | Wimpy - Puppet | Draftfcb |
| 6 | Huggies Gold - Girls and Boys | Ogilvy & Mather Johannesburg |
| 7 | MTN - Ricardo | MetropolitanRepublic |
| 8 | King Pie - Mini Pie | Red Rocket |
| 9 | KFC - AM Breakfast | Ogilvy & Mather Johannesburg |
| 10 | Nandos - Fire It Up | Black River |
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.
View the Best Liked Ads here.
