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<pubDate>Mon, 06 Apr 2026 15:08:54 +0200</pubDate>
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	<title>Puma inks exclusive multi-year licensing deal with Formula 1</title>
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	<description>Sportswear company Puma and Formula 1 have signed an agreement to make Puma the official licensing partner and exclusive trackside retailer at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories.</description>
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	<pubDate>Mon, 08 May 2023 09:05:00 +0200</pubDate>
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	<title>Hugo Boss and Porsche sign multiyear Formula E deal</title>
	<link>https://www.bizcommunity.com/Article/196/179/184274.html</link>
	<description>German fashion house Hugo Boss and German carmaker Porsche have entered into a multiyear cooperation that will see the apparel giant outfitting Porsche's Formula E racing team when the next championship season begins.</description>
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	<pubDate>Wed, 14 Nov 2018 08:53:00 +0200</pubDate>
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	<title>Ferrari finally takes Gold again</title>
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	<description>NEWSWATCH: For the first time in four seasons, Ferrari took home Gold at Sunday's Australian Grand Prix when Sebastian Vettel beat Mercedes' Lewis Hamilton and kicked off his 2017 F1 season on the right foot.</description>
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	<pubDate>Tue, 28 Mar 2017 06:24:00 +0200</pubDate>
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